01 / AI + GEO
GEO
Assess how AI describes and cites your brand.
Found · understood · chosen
/ VALENT
We improve how
brands are
found, understood
and chosen.
Across search, AI and the
wider digital ecosystem.
We bring together over 25 years of brand,
search, digital and media experience to
help you see what deserves attention.
/ VISIBILITY ECOSYSTEM
More channels.
More signals.
Less control.
Buyers meet your brand through search, AI,
your website and the people they trust.
What they find should help them understand
your offer and decide whether it fits.
Search
A search ranking puts you in view. Buyers still need a reason to consider you.
AI answers
Buyers can use AI to compare options. Check how your brand is described.
Trusted sources
Your website, reviews, news and independent references give buyers evidence to assess.
Social
Show your expertise in ways that make sense to the people using each channel.
/ BUSINESS IMPACT
Make visibility
matter to your
business.
Connect what buyers find
with what your business needs.
01
Consideration
Be present earlier.
02
Reputation
Protect how the brand is represented.
03
Demand
Be found when buyers need help.
04
Growth
Turn visibility into opportunity.
05
Risk
Spot inaccurate or unsupported claims.
06
Market entry
See how you appear in a new market.
07
Conversion
Help audiences act.
/ THE VISIBILITY PROBLEM
Brands can be visible
and still lose.
You may be easy to find and hard to assess.
Start with what buyers need to understand,
then identify what is missing.
Found, but not understood.
Buyers find you, but your offer is unclear or described incorrectly.
Understood, but not trusted.
Your offer is clear, but buyers cannot find evidence behind it.
Trusted, but not preferred.
Buyers see a clearer reason to choose a competitor.
Strong in one place. Missing in another.
A strong search position does not guarantee visibility in AI answers.
/ THE SYSTEM
The Valent
Visibility System.
Five questions guide the assessment: are you found, understood, trusted, relevant and worth choosing?
We compare the evidence across channels and over time to assess Consistency and Momentum.
Visibility dimensions ›
Presence
Are we found?
Accuracy
Are we understood?
Authority
Are we trusted?
Relevance
Do we matter?
Preference
Are we chosen?
/ FROM EVIDENCE TO IMPROVEMENT.
Measure the position.
Set the priorities.
Track the change.
01
Assess
See how your brand appears. Keep the evidence and identify the gaps that matter.
02
Action
Explain what the findings mean. Set priorities your team can understand and own.
03
Improve
Make the agreed changes. Compare with the baseline and review what improves.
Use the stages together or separately, depending on your needs
and the team you already have.
/ WHERE VALENT ACTS
Then we identify what needs to change.
The evidence guides where we act. Valent sets the strategy and priorities, then coordinates the work with our team and specialist partners.
02 / SEARCH
SEO
Help buyers find useful, credible content in search.
03 / EXPERIENCE
Website
Make your offer clear and the next step easy.
04 / SIGNALS
Social
Make your expertise visible to the right audiences.
05 / CONTENT
Content
Answer the questions buyers need resolved.
06 / TRUST
Reputation
Review what others say and what supports your claims.
07 / PAID
Media
Use paid search and media where they support your priorities.
08 / EARNED
PR
Build relevant coverage and credible references.
TRAINING
Give your team a clearer view.
Bespoke, paid sessions on brand visibility and GEO. Online or in person, shaped around your team.
/ TECHNOLOGY PARTNER
Our partnership
with Prorata.
Valent has a strategic technology partnership with Prorata. We combine its specialist technology with experienced brand judgement.
PRORATA
Technology & evidence.
Prorata develops the Gist GEO suite of products. Its generative engine optimisation technology helps us assess how brands appear in AI discovery.
Visit gist.aiVALENT
Strategy & action.
We interpret the evidence against your brand, market and business priorities. We connect it with search, your website and social to decide what deserves action.
/ PARTNER CASE STUDIES
Visibility in practice.
Three studies from Gist show how brands appear in AI answers.
Research and results by Gist, shared with permission.
Gist / Controlled experiment
9 of 16buyer questions included Brewlune after 21 days
A new brand enters the AI answer.
Gist created Brewlune to test how a brand with no history could become visible in AI discovery.
Read case study ›Gist / Barware
22.5%3,306 of 14,695 answers named the brand
From rarely mentioned to regularly present.
A barware brand appeared in 22.5% of tracked answers during Gist’s later measurement window.
Read case study ›Gist / SaaS
22 of 31tracked questions mentioned the brand
Useful content. Greater visibility.
A SaaS brand changed its content and access to evidence, then appeared in previously unrepresented AI answers.
Read case study ›/ INSIGHTS
Ideas worth acting on.
What is changing in brand visibility, what it means
and what deserves your attention.
Being found is only the start
Five questions to ask about your brand visibility
Are you found, understood, trusted, relevant and worth choosing? Look at the whole picture before deciding what to improve.
AI visibility starts with evidence you can stand behind
Check how AI describes your business, what supports the answer and whether it gives buyers a useful basis for consideration.
What should change on Monday?
Turn visibility findings into priorities your team can own, act on and review.
/ TEAM TRAINING
Get your team
up to speed.
Bespoke, paid training on brand visibility and generative engine optimisation (GEO). Understand how discovery is changing, what it means for your brand and where to act.
Sessions are tailored to your team and delivered online or in person. We agree the scope, fee and date with you.
Explore training/ PEOPLE
Experience.
With perspective.
BRAND & STRATEGY
Matthew Laubscher
Matthew brings more than 25 years of experience in design and brand strategy across the UK, South Africa and the Middle East. He connects creative thinking with business priorities to help brands make their offer clearer and more relevant.
Matthew on LinkedIn ↗DIGITAL & AI
Craig A. Taylor
Craig is a digital consultant with 25 years of experience. His work spans digital and AI, helping teams understand changing technology and what it means for the way their business is found and considered.
Craig on LinkedIn ↗/ VISIBILITY ASSESSMENT
A snapshot.
A clearer start.
A paid, one-week assessment gives you a snapshot of your brand visibility across the services you select. See how your brand appears and where attention is needed.
1 week
Assessment turnaround
£250
Per service requested
Choose your scope.
Select the services you want assessed. Two services cost £500; three cost £750. We agree the scope and start date with you.
/ START HERE
Let’s talk.
Tell us about your brand, the services you want assessed or the training your team needs. For an assessment, allow one week at £250 per service requested.